Quote:
This has been the conundrum for E-tailers for some time... adding text.
Why are you adding text? Because of the SE's and not your visitors. SE's need it and want it. Shoppers don't. IMO shoppers do not want to have to wade the a few hundred words of text to buy something. I certainly don't. My highest product exit pages are those with the most text.
|
Now this makes 100% sense. Google's logic of "Would you do it if search engines wouldn't exist? No? Then don't do it." is correct and I agree with it 100%.
There is too much focus on pages and not enough on marketing. There are so many things you can do to promote a website and optimizing your pages is just one of them. In my opinion, a product page should not contain more copy than necessary.
The problem with many online stores is that they´re static. I'm not talking about static pages, but about the nature of the site. Would you do it exactly the same if you would be a store in the mall?