Hey thanks for the coverage, that was a good session and hope the audience got from it as much as I did. You're right that viral marketing still requires a lot of creativity and that can't be taught, at least in my opinion. But, like you said, the concepts can be taught and if you get those in the hands of the creative person than you've got something.

GreenEagle - I talked about using RSS Feeds to track your buzz. Subscribing to company names, products, etc. I was also pretty sure Rand used examples in his presentation.

Tuler - Great point, I already see that being done a lot. It's actually fairly easy even for the small guy to piggyback on something viral and benefit from it.