crankydave wrote
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Hello? Of course "order" is such a commitment. It's what E-tailers want. You've got the customer to your product page, you're not there in person to hold there hand. You're going to go "soft"? How about we change it to "Think About It"? Ask for the sale.
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It's really debatable, the "Order" – "Buy Now" – "Purchase" or "Add To Cart" Buttons all push a customers “button” in different ways. In ecommerce you are not in front of the customer to read their reactions as to if they “Want to order! (Typically the word order would mean waiting a few weeks for it to arrive)” Buy Now!” (Most customers want the instant gratification of taking it home with them)” Purchase “Sounds like a commitment how many pages do I have to sign?” Add to Cart “I have a cart I can keep shopping and fill it up!”
Almost every ecommerce website has a button that says “View Cart” or “Shopping Cart”
We really can debate this with little resolution. Some customers have to be told to buy a product now, some want to be left alone to make their own decisions.