Quote:
|
Originally Posted by crankydave
Hello? Of course "order" is such a commitment. It's what E-tailers want. You've got the customer to your product page, you're not there in person to hold there hand. You're going to go "soft"? How about we change it to "Think About It"? Ask for the sale.
If he tested this and had some conversion data to present, I suspect he would have. In the absence of this, I have to disagree Rob's recommendation.
|
i see both sides. you do not want your customer to feel any type of pressure, unless it's an internal struggle trying to justify the buy to themselves. at the same time, i see your point as well. some people need and even look for a push in that direction so the word "Order" should be subtle enough not to scare potential buyers away.
however, the psychology involved is crazy, because minute changes can make a world of difference in either the positive or the negative. consider the grocery and dept stores putting all that junk stuff up there by the check-outs, junk stuff that probably wouldn't sell otherwise.
it's definitely a trial-and-error procedure.