This has been the conundrum for E-tailers for some time... adding text.
Why are you adding text? Because of the SE's and not your visitors. SE's need it and want it. Shoppers don't. IMO shoppers do not want to have to wade the a few hundred words of text to buy something. I certainly don't. My highest product exit pages are those with the most text.
Quote:
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Rob Snell, an author and speaker on the topic of Yahoo! Stores, emphasized some basics for online retailers. He recommended "Add to cart" instead of "Order" for buttons that place items in the site's shopping basket. "Order is such a commitment," he said.
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Hello? Of course "order" is such a commitment. It's what E-tailers want. You've got the customer to your product page, you're not there in person to hold there hand. You're going to go "soft"? How about we change it to "Think About It"? Ask for the sale.
If he tested this and had some conversion data to present, I suspect he would have. In the absence of this, I have to disagree Rob's recommendation.
Dave