khurramali Wrote:
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Can some explain this to me.
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She also suggested writing as much as possible about each product, boosting the word count to 100 words per page (she recognized that this can be difficult for many products.)
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The internet is changing. The search engines are going for more content. This is why all the blogs and RSS feeds are starting to come up on the first pages "Content" Too many ecommerce sites put up a picture and one sentence on the products with no other content. The search engines feel that the more content the more important it is and the more authorative the publisher on the matter. Ecommerce sites are forced into PPC because many have lost top spots because of no content.
Also it is very important to use fresh content when writing. Many Ecommerce sites copy the manufactures description word for word, they have to rewrite the copy and try to be more descriptive. Consumers today are more educated and want more info than just a picture before the buy. If a picture is worth a thousand words comming up with one hundred shouldn't be all that difficult. Good Luck