If you're new to the idea of link baiting and viral marketing, then this
article written from the link bait session at SES may be helpful to get an idea about how to get started and what to look for.
I'm not sure if I buy it that such a creative endeavor like viral marketing can be taught or quantified, though. It's like trying to teach somebody how to be funny, or to be a great artist. But I guess the mechanics and basics of those things can be learned...and the great ones can inspire.
What do you think?