sponsored links are better than banners
I have to respectfully disagree. I don't think most users realize sponsored links are paid. Most people I talk to seem to think that sponsored means "approved" ... another kind of directory listing.
On the other hand, it seems to be clear to most end users that banners represent paid advertising.
My experience with client sites is that even when I have them in the Number 1 position on keywords for free results, they get more traffic and business from their sponsored links ... simply because those links appear above the free results, I suppose.
That appears to be true even in Google, where the ad usually appears in the little boxes on the right.
Just my experience ... happy new year to all!
MJ
|