All good points.
I would add also that I have always marvelled at the uniqueness of the adsense publisher/Google 'partnership'.
Think about it.
If I approached you and said:
"Hey I'll let you display my ads on your site and everytime somebody clicks one, I'll give you a percentage"
Well, your first two questions are going to be "how much are you making on the ads?" and "what's my percentage?"
Google won't cough up any numbers in either regard.
Yet people don't seem to care at all and will line up for Google to pay them SOME percentage of WHATEVER...
I can't think of any other business model or climate where this phenomenon is repeated.
It's amazing.
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