I'm going to throw this out for discussion as I am just in the process of setting up a blog for a client.
I feel that the blog should be setup on a hosted service (blogger, blogspot etc), to take advantage of the community market rather than a self hosted platform.
Unlike dburdon I do not feel that the content would "clog up" my website. Just the opposite.
I feel that the blog artices should be published in the site before being posted in the blog.
I have limited experience with the link traffic to the main website, that will be generated from blog traffic.
I feel that the best way to generate the click throughs to the client's main site would be to use a blog format which would show only about 75% of the article. If the blog reader is interested they they will have to click through to read the end.
Sort of the same method that Yahoo News uses in their articles where you see enough to get you interested and if you want more you click to the original artice.
Thoughts anyone?
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