A big problem is most people want something for "nothing" or don't have the funds to muster a true advertising campaign.
You can't expect the SEs to spend a lot of time programming to give you the results you want without making any money.
The SEs need to recoup their costs and they each come up with a business plan to accomplish this.
As far as the SEs limiting how much they search of any given site and the #of links they count, what happens when everyone figures that out and designs their websites to follow. Who gets to be #1 when everyone is the same?
It is funny, that when we rank where we want to rank for our keywords we are all happy. But when they drop us they are bloated and spammy. And I live in that realm as well so not pointing fingers.
As long as people want to find the "best web designer" or "best widget maker", SEs will exist. And web designers and content masters will have to play their game, unless we want to spend our time and $ to make a better one.
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