Hello all members, please tell me how can i improve my site for better search engine ranking and better PR. I know PR is based mostly on links from other sources but i post a latest news on my site and that news page mostly doent have have better page rank.

Website: My main keywords are (animation, 3d, graphics) but my website name doesnt come in the search engine in top 100 may be these are very popular ones.

Please suggest me the keywords or some tips which help me in improving my website in search engines. I cant change the design or anything else, also cant use the same keyword again and again because its all about the latest animation industry news. So suggestions are welcome.

I also submitted my website in dmoz and continuing to do so from last 6 months (1 time every month) and the selected category is also perfect because my competitor site is listed there but my site doesnt list.

Hope you guys will give me some good suggestions that help in improving the site and the traffic.