The proper keyword density is when you can still read the text and understand what it is trying to say while including your chosen keywords. If you repeat the same words over and over it is spam. If the text reads well it will normally rank well. An exception is when you have a products page with similar products. You have to repeat the terms over and over. This is ok as the search engine can determine that the text is in different sections of the page and not simply repeated over and over.
|