Website Metrics
Hi everyone, I've noticed some alarming information on my companies website. After reviewing the metrics from the Clicktracks program that I use, I have discovered that around 65-75% of my visitors are leaving after only 1 second on the site. We get around 200-300 visits a day from PPC, maybe 120-200 visits organically, and the other 100 or so from referrals and direct visits.
I guess I'm just looking for some sort of benchmark to compare my website with, which I realize may be an impossible task. Do any of you notice a similar statistic on your websites? What do you think is the average rate for visitors leaving after only a 1 second visit?
I am currenty redesigning the website as well as our PPC programs so I'm hoping this will help the problem.
Thanks!
|