Blogging for love
I encourage my clients to blog unceasingly and incessantly. Whatever those words mean. It offers good content links, and more importantlt, the perception of expertise.
recap:
Prolific blogging on a topic is good for text backlinks and the perception of expertise.
As a side benefit, you become an expert after you blog enough. Reasearch, study, compose, present, all good skills to take on in your "niche".
Also, I sometimes use Wordpress as a template for designing websites for some clients. They get tons of backend control to add content, blog, etc.
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