The biggest reason you are seeing the difference is simply a matter of raw numbers.. A search for bbq festivals return 15.6 million results while a search for bbq festival listings only returns 1.25 million results..

That's a huge difference in the amount of competition you are fighting against for that phrase.. Keep working, keep link building, things do get better..

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Steve : Animal Charms Animal Jewelry | Fishing Blog
I'm smelling a whole lot of if coming off of this plan.