Quote:
|
Originally Posted by advancedmerchant
To answer rms7design, by 'mature', I mean that the google respondents (and we can tell, as we test and track exhaustively) are more often buyers, rather than browsers. When they call, they know what they are looking for and why. Leads from other generated sources can range from "just wondering" to "gee... I am not even sure what I want"
Of course, these are generalizations, drawn over the years, there are always exceptions.
<snip>
|
================================================== ===
It depends on the demographics of the target audience.
For example, for ticket brokers, for a given level of expenditure, on identical search terms, etc., Yahoo/Overture Impressions run 1 to 2 orders of magnitude greater than those of Google, the Click-thru-Rate is significantly lower, and the Conversion Rate significantly higher, with the result that the Cost/Conversion is substantially lower.
And, yes, even this is a generalization; the results vary according to the type of event, the venue, and the participants in the event, to name but the major factors.
So, it pays for each to do his own testing.