Being bilingual myself, I can tell you, from a customer point of view, that no matter how fancy the programming, grammatical errors, typos, obvious literal translations, send me to another site pronto.
Just thought I'd mention that. So many sites would be great if they'd just take the time to hire a native to translate their site. And I'm talking about large Cos. that have the budget for it!!!
Also, beyond language itself, be aware of possible cultural differences. Some things in one country are routine, and are shocking in another country (even true with those countries that supposedly share a common language like the US and the UK :)).
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