Here are few my suggestions:
1. Start submitting to search engines and directories (when you've done this basic step, you would be surprised that the effect is sooner than you expected)
2. Start joining forums (related to your business) where you could freely discuss about your stuff. However, do not promote directly, be able to give forum members something that they need. Speak of benefits.
3. Try to exchange links with complement sites.
4. Try reading more web marketing stuff and freely ask experts in forums for you to get plenty of ideas and avoid marketing pitfalls.
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