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Originally Posted by DomainDrivers
dartman, just to clarify, Google did not "inspire" linking. Google inspired the SEO community to try to use linking to their advantage, and the SEO community initially approached it with a whore mentality, by trying to link to any site for any reason. That was wrong then, and it's wrong now. That's what Matt is saying, if you read him carefully. |
Ah, "inspire", wrong choice of word. Let's change that to "emphasis".
I agree that 'any link- any site' is probably not what G intended but look at the monster it created and people are willing to pay for quikie links (because G emhasizes links). By monster I refer to link farms, linkbuilding software, sites that will charge you for a link, etc. Would there be any of this without Googles' emphasis on 'links'?
As a site that sells a product just what 'advantage' will I have by exchanging links with a competitor selling the same products and using the same keywords and similar content?