It's true that the heart of your initial question was not answered directly... I'm not sure there is a satisfactory answer to it either btw. But the responses you got could prove useful. I know, for me, it's very difficult to see weak spots in my own site - I even know a few by heart but it pains me to look in their direction.
That said, you did post a specific dilemma: "our website sales plummet every time we publish changes to our site." This doesn't make sense to me unless those changes kill linked product/info pages that have already been indexed by search engines. If the changes do this, then I can understand the lag. If they don't, then I'd like to hear the answer as well! What is the nature of these changes?
fwiw, I thought the site looked pretty good (looks like a lot of work goes into it)
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