Bottom line is your happened to achieve ranking on term X that became very popular from recent events. You did your best to capitalize on this recent influx in traffic using banner ads, content ads, etc. No real money was made. Lots of eyeballs, not much cash. Traffic was still heavy and you basically were not willing to continue to pay for this hosting bandwidth since you were not making money on it.
I guess the magic question was what was keyword X? Of course you probably don't want to post it or maybe I missed it above, but I bet it could shed some great light onto why you could convert those visitors into $$ for yourself.
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