Re: Lots of Traffic Doesn't Necessarily Mean Lots of Sales
The three most important aspects to consider with a campaign like the one you are trying are:
Quality traffic – The visitors that are searching the web for your particular term, are they searching because they need information about the product/service/news item etc? Or are they just window shopping because of the buzz factor?
Quality information - The great majority of users landing on your page are looking for specific information, if it is not delivered to them in a reasonable manner they will leave in a hurry.
Quality marketing – Just because the page delivers information that is relevant to their search, doesn’t always mean that the ads do as well. There have been numerous cases that have been well documented of pay per click ads that have nothing to do with the contextual copy on the page.
The pages you described are landing pages and should be treated as if they are the only page this user may ever see of your site. This is your one opportunity to pitch them on whatever it is that you want to sell them, be it a product/service or even an ad. Make sure the three points above align and you will see the success of your pages increase.
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