I have to take exception with anyone calling Perry Marshall an Adwords guru. Far from it. His method of tossing shite at the wall and something good should fall from it, is simple rubbish.
I have worked with webmasters chasing 5000 keywords with terms like
bora bora bora timbukutu widget green
optimization engine search content improved rankings
Nobody searches with terms like these. To have people waste their time and money to learn a hawksters shrill is poor business in my eyes.
I can do more with a targeted list of 100 keyword terms, Ads written to match, drive high CTR and conversions to leads or sales, and make my clients live much more enjoyable, and their campaigns better organized, than having them spending hours chasing the tail.
Opposing view.
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