to follow up on dburdon- another classic example is xerox or kleenex-
my understanding was that the company who owns the trademark has to avoid use it as an adjective, not a noun - e.g. they can say buy kleenex wipes but not buy kleenexes. Get a xerox copy, not use our copiers to make xeroxes.
And no one else can use them... I thought Google was expressly against the use of trademarks.
And I've bidded on other companies' names without having to pay $5- so might it be a low CTR issue instead?
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