Amir,

I am sure the above feedback is simply frank and honest even if it sometimes feels rather harsh.

I think it may help to concentrate on what the reader first sees, i.e. the top part in their browser before they scroll down or go elsewhere!

Perhaps think in terms of making your pitch in that very first part of the page. Maybe reduce the two pictures 'failure' and 'success' in physical size so they fit side by side. Possibly increase the width of the presented page. Certainly change the main fonts to something like normal size Verdana. Consider sticking to two or three format styles (I’d try and avoid combining bold and underline). It would be nice to get as far as the 'buy now' button in the same initial browser view (before scrolling). And as well as 'buy now' how about covering your bases with an adjacent button(s) such as 'find out more', 'want to learn more', 'testimonials' etc. After all, you want to keep the viewer's attention if they're not ready to buy yet!

I understand your concern about “redesigning the site…gradually as to not damage my search engine performance”. However, since the robots and human viewers see different things you should be able to make successful big-step changes.

Good luck.