I would *carefully* ask the question- "Are these ads the same format and quality you would make for me?" The idea being is if the person knows what they're doing they'e going to answer, "No, these are uncompressed images that have not yet been optimized." I would then ask to see web quality images and see how they handle them. I've found that a lot of people simply do not know how to use their graphics programs for web, especially if they were trained in an art school that cranks out print design weenies.
I would also check to see if the solid block color images are saved out as gif or as png indexed, and if the gradient or photographic ones are saved out as jpgs.
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