aloha Sergio, sorry, let me clarify with perhaps a better question to start with.

I'm wondering if anyone is considering online conversations about products or services to be "mouth to mouth". I'm thinking specifically in terms of the power of "online word of mouth."

The way I could use online word or mouth would be to hire a popular person on myspace (with thousands of friends) to mention my product in a positive light during an otherwise normal posting.

With my post I'm trying to ask if anyone has been able to measure this sort of technique of if anyone has tried this kind of marketing yet.

Again, I'm assuming (uh, oh) that online conversations at social networking sites are the new "mouth to mouth" standard.