Assuming for the moment that the dolls are your own creation -- you may want to market test online to evaluate market interest through yourself and other online retailers and use this data to help define your overall marketing strategy.

One of the first things you should consider is co.uk will appeal to uk only or European outlets and consumers but that is a world away from getting a foothold into the North Amercian market.

Proving or disproving this premise can be easily and cheaply accomplished by developing a couple of Google AdWord campaigns one for UK and a separate one for the US.

You will likely get interest from both and a feel for what the expected market size is (impressions and click-throughs) but sales conversions will be bias to the UK by a sizable margin.

Nonetheless it is the most inexpensive way to develop market research.

Additionally -- take a close look at the competition within the North American industry as these very well could be regional partners in cross promotion, drop-ship, linking (online), and a way to get established as an appealing brand in North America.

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