Hi Paul.
I chose Audience. The reason for that is because I believe that every website should have a target market. I mean what's the whole use of a website that doesn't attract any visitors? It's usually the first question that I ask my clients - "Who's your target market and what goals do you want this website to achieve for you?". Most clients retort with I want to be listed high in search engines (those who know what a search engine is!) and sometimes they say that they want to wow their audience, which is when I suggest some flash content.
One of my clients produces breakfast cerials and other foods and are well known in our country - they got thousands of hits without even trying, so they had more of a tendency to go towards animation and flash (with the re-design), especially capturing a younger audience.
It all depends on what the client really wants his site to do for him! Hopefully most experienced web designers are able to guide and tutor them towards the best possible solutions and offer them something that's suitable towards budget and goals.
Just my 2c!
Cheers
Dirk
PS - Can I have an avatar?!
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