When reading matt cutts' blog, you should read it complete and not just the sentences that might interest you. Matt was very outspoken about that hidden text issue, clearly indicating what is acceptable (for google) or not. One of his comments:
Quote:
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If you’re straight-out using CSS to hide text, don’t be surprised if that is called spam. I’m not saying that mouseovers or DHTML text or have-a-logo-but-also-have-text is spam; I answered that last one at a conference when I said “imagine how it would look to a visitor, a competitor, or someone checking out a spam report. If you show your company’s name and it’s Expo Markers instead of an Expo Markers logo, you should be fine. If the text you decide to show is ‘Expo Markers cheap online discount buy online Expo Markers sale …’ then I would be more cautious, because that can look bad.”
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You can get a nice overview at
http://www.456bereastreet.com/archiv..._to_hide_text/
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