Oh boy ... there seems to be so much information here -- you guys appear to be so much at ease with this stuff -- it is overwhelming for me.

I have a new site http://www.energyefficientbuild.com. Not only I am struggling with incoming links, my content and writing style also needs adapting for the web, and I have done a very poor job with my keywords too. I foolishly changed some key words and my alexa ranking went from some 153000 to 900000 plus. My PR is 3 -- I am struggling and I hope I will make things click for me -- so please wish me luck, visit my site and if you have a relevant site please link to mine.