It shouldn't be a matter of 'what would it take' to entice AdWords users to purchase more traditional print ads, if you're in business you should already be doing that.

I love the internet and all the content that is available but it's not now or anytime soon the end-all to our marketing needs. It must be understood that it's just another avenue to fulfillment of our marketing efforts. If we're not already in print advertising, then we are saying that we aren't interested in the market share that is not accustomed to, or likely to, use the internet.

Good for Google! Whether they're good at developing print advertising campaigns in conjunction with their online advertising efforts, remains to be seen. At least they're sharp enough to acknowledge the necessity of print media. My question to them would be; 'are you prepared to work with clients in development of their entire marketing campaigns or are you just a media buyer preparing targeted ads designed to address particular client needs in relationship to the rest of their marketing campaigns?

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Scott left here tomorrow but is coming back yesterday! www.osgfx.com