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Old 02-09-2006, 07:56 AM
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Default "TrustRank" vs. "PageRank"

TrustRank vs. PageRank

We have known for a long time that GOOGLE favors certain highly ranked (PR6+?) sites, bequeathing several advantages. They have also spoken of "Trusted Site Status". I have seen hints that “Trusted Site Status” is applied at various levels of benefit corresponding to certain trust levels by GOOGLE.

If you will notice though, this paper; "“Combating Web Spam With TrustRank”, YAHOO was instrumental in research and authorship.

I'd really like to discuss "TrustRank" how it is calculated, what it means, which SE is in the lead, how Google's "TrustRank" algs figure in, examples of YAHOO's "TrustRank" in SERP, how it interrelates to "PageRank" and whether it is really viably mature yet.

We always want to discuss “PageRank” but I think we have been missing an important and growing emphasis on “TrustRank”.

Ken
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