Google Analytics has a new option that I hadn't seen before today. They added "Site Overlay" to the Marketer view. This allows you to see your site with indications of how many visitors click on each link on the page. What does this really mean?
Well, I can tell that the most popular link from
this page is the cordless drill parts page. I should be able to see conversion rates individually for each link as well. Additionally, it shows the drop-out rate of the page. All very useful data, and it makes it fun to browse through the site and see what each page produces.
It appears that the conversion part isn't working yet, but just knowing the most clicked seems useful. Maybe I'll have to make those links even more visible to see what effect that has on the drop-off rate. That could be very useful.
They say it doesn't work with all links, but it seems like most of them should work.
Here are their reasons why it wouldn't track clicks properly. Not too many, and rather understandable.
I think this will be cool after we get more data collected and when I have time to analyze what links convert to money (when that is working) and what doesn't. So far, it even shows our "Checkout" link as non-converting, but I'd expect that
bug to get worked out soon.
Brian.