Whether or not Google is ecstatic about "mortgages uk" (no quotes) they offer more than 11million results for such a search.
It's called competition!
And that, I'm sure, is the problem you're faced with. There are (countless) other business/trades/industries with thousands upon thousands of sites all dealing with the same thing -- and only ten of them can show in the first page of the SERPs.
As has been suggested here in WPW quite frequently, your need is to have a Unique Selling Proposition, something that sets you apart from everyone else of your kind, something that will let you create a website that has a unique focus, something that, like as not, you're going to have to complement with the use of AdWords to increase your chances of appearing on the TopTen page (and, for good measure, those that usually follow it and repeat your ad).
As it is, your site is clear and clean and obviously leads to a ton of information via umpteen hundred links. But is this enough? Does it do anything that makes people say "Hey, these are the guys/gals I just gotta deal with"?
M'mm. Am I being too unkind to wonder about all this on your behalf?
Duncan
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