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Originally Posted by jestep
Depending on the product that you sell, many shoppers either already know what they want, or just don't care about all of the little details. In either case, you don't want to burden them by providing more information that they need.
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This is why I think having add to cart buttons on a category page which shows a listing of all of the items is a good thing. You're saving those people from going another click and seeing that unneeded information.
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Originally Posted by jestep
As far as getting information about a product, the manufacturer usually has huge descriptions. Otherwise you can write your own or hire someone to give an objective description of the product.
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If you're going to use manufacturer descriptions, be aware that everyone else does this too. In our industry, we had to make some changes to our internal policy to get the products from being seen as duplicate content from our competitors. Unique is very good.
Brian.