Hi redbison! Welcome to WebProWorld.com!
Ok, I'm not an expert but have
SEO'ed my own sites for years and have done quite well.
Let's start at the top:
Your site's domain name is the first opportunity to establish your topic and its relevance! Although the domain is OK, can you consider changing it too QualityCigarCutters.com so that your keyword phrase "Cigar Cutters" is in the actual domain name? To answer this, you have to consider when your current domain was registered and if it has been indexed at all yet, let alone earned a pagerank.
If it is a new domain, then it may be in the "sandbox" (Google), although there is some debate as to what the sandbox is and whether it actually exists.
Let's move on...In your <title> tag you have <title>www.qualitycutters.com</title> but their is no indication of what products you offer besides "quality cutters". I can think of several types of cutters. You should add the phrase "Cigar Cutters", as well as "Cigar Scissors", "Cigar Guillotine" and "Cigar Punch" to your <title> tag.
Next...the content inside your <
description> tag should, IMO, include at least the phrases I've suggested above. But there is nothing saying it can't be improved upon even further. Something like this:
Quote:
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Featuring only the best quality cigar cutters, cigar scissors, cigar guillotines and cigar punches.
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Next...the content inside your <
keywords> tag seems to be in order. Good job!
Navigation...Personally, I would not use images for navigation. When you do, it removes an opportunity to include your site's keywords and keyphrases. So, instead of having a button called "Categories", I would have a text link called "Cigar Cutter Categories". And instead of having a button called "Brands", I would have a text called "Cigar Cutter Brands", etcetera. Also, why have a drop-down menu when you can put all of those options as navigation text links? Drop-downs require more effort for the user in finding what he/she needs. Make it as easy on him/her as possible.
Content Area...I would move the welcome message to the top of the page. Instead of using just images to illustrate your categories, maybe use the images in addition to writing some sort of introductive or descriptive paragragh to go along with each one. Then provide a text link to the target page with the text of that copy. Also, I don't see any <
alt> tags in the <img src> code. ALWAYS include an <alt> description! And try to make it different than the paragraph and include the keyword for that category. Finally, if at all possible, try to write some articles about cigar cutters. These could be informational articles or reviews or company profiles, etcetera. You could even write a specific article for each of your keywords and phrases. The hard fact is that content is the ultimate factor in gaining search success.
All of these suggestions are a basic primer. You can find many other ways to improve search performance but these should get you well on your way. I've taken a look at your competition and I think a top ranking is within reach. Just keep working at it!