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Originally Posted by aaron2005
I have a gift basket website, I would like to change the title of the index.html to refect the season "Gift Baskets - Valentines Baskets", do search engines freak out about this? The Christmas title did not have a negative result but I wonder about changing it to match the seasons. Same goes for the text on the index.html, I would like to change that to match the current season.
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My opinion... no. They won't freak out.
Changing graphics, headers, etc can be a good idea. William pointed out in another thread Google does it themselves.
Do keep in mind...
Any changes to the title can affect your rankings for KW's you are currently ranking on especially if they're omitted with your change. Same goes for page text.
Nothing wrong with being seasonal. As a matter of fact, you'd be hard pressed to find a retailer who's not.
The Easter Bunny is my friend! :)
Dave