P&Ls may not use assumptions, but projections do. And all business plans and business development are built on projections, which is also the topic of the original post. Which also used user, not unique visitor. Yes, it's easy to calculate some amount per unique visitor, the unique click. But as I said, I wasn't thinking this was what Rumblepup meant, nor DBurdon in his response. No, I don't know how the unique visitor was calculated, but if it is the same as the stats for my websites - which is what I think unique visitor derives from - then I do, as do others. We also used to use unique caller, but again was time frame dependent. Dave, in your response, your part 1 said I had no idea how they calculated unique visitors, then in part 2 you talk about a possible aspect of the calculation, where such aspect as presented by you supports your view. Seems a bit both ways to me.
However, that being said, this is supposed to be a forum, a place of discussion and learning, not an arena, although sometimes I wouldn't know that from the tenor and detail of some of the responses everywhere. So, until Rumblepup comes back and clarifies his question, then it's $15.38 or whatever the figure per unique visitor (click) per year, and probably in the range of $15 to $140 per year per actual human user, if we allow that one year is the most reasonable timespan calculable. If we use three years, it's different, perhaps a range of $45 to $50 per human user. Don't even ask how I got that figure.
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