Deloitte consulting used to tout a Microsoft plugin called Bullfighter, which they offered for download from their site. The software got tremendous play in the press.
Quote:
Deloitte Consulting admits it helped foster confusing, indecipherable words like "synergy,'' "paradigm'' and "extensible repository.'' But now it has decided enough is enough. On Tuesday, it released Bullfighter to help writers of business documents avoid jargon and use clear language.
"We've had it with repurposeable, value-added knowledge capital and robust, leverageable mind share,'' Deloitte Consulting partner Brian Fugere said.
Bullfighter, as the software is called, could potentially help investors spot troubled companies. Used to test language used by now-bankrupt energy trader Enron from 1999 through 2001, Fugere said the program found that "it got progressively more obscure as they got deeper and deeper into trouble."
"We think that's a good indicator of the linkage between clear and straight communications and business performance, including the issue of transparency and trust, which is such a big issue these days,'' Fugere said.
-- Software aims to 'cut the bull'
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Hopefully humor is not without its purpose. When you really think about it, these bull fighting programs are probably more about
content management than any CMS software.