Calculation
I like Crankydave's attempt to measure value per user. I guess the weakness in any valuation of this sort is that nobody signs up. I recall that at the height of the mobile (cell) phone boom, companies were changing hands at $10,000 dollars per subscriber. I was paying just £80 ($140) per year for the phone and an inclusive 100 minutes per month. I never went over. So in pure revenue terms -without applying a discount - it would have taken 71 years a 5 months to recoupe the $10,000.
In essence, all these valuations rely on averages. Rumblepup needs to workout how many pay per click and banner ads he clicks on and what Google receives in earnings or commissions.
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