Running an online validator for code is something most web builders wouldn't forget. Want to shame a techie? Point to the validation result page.

Now wouldn't it be nice to run a validation of content? With Fight The Bull now you can.

- Scalable
- Easy to Use
- Robust

All buzzwords have a meaning deficiency. Some of the software I've used makes a mockery of the term ease of use. Frankly, the first thought when seeing any variation of ease-of-use is user testing wasn't properly done. Or the term is the developer's own pronouncement of what their programmers find easy to use.

Not to put down any programmer's fantasy life, but users don't need baseless claims ...they need evidence the claims have meaning.

If there are some common tasks, name them. If you've reduced user error, cite the percentage. This has what Gene Schwartz called belief structure. Buzzwords are often claims without context. They can mean one thing to the developer, when the users expect something entirely different.

It is better to make one or two substantive claims than a dozen baseless superlatives. Robust may mean less downtime. Scaleable may mean peripherals can be added and working in less time than it takes to read the other guy's quickstart guide.

Buzzwords are so intoxicating they should have their own wing at the Betty Ford Center. But just like real intoxication, buzzword use is the first sign of an information age problem.