Quote:
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Originally Posted by maniactive
Getting someone to visit your site from a search engine is no big deal (heck, you can always pay for it). But getting a visitor to keep coming back and to recommend the site to their friends...that's why content is king.
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Your site on
Power Point Templates is an excellent example of this. You have tons of great content, lots of free power point template downloads, a blog, resource links, and so on. It's the type of site that once I find it, I go back time and again, and yes, I'd choose someone like you to bring my business because you obviously have passion for what you do.
If more sites were built around a person's interests or passions, then we'd see more organic content. I think Google pays attention, it just takes far longer to get noticed than it once did.
I've bounced around in Google for the phrase "weight loss" which has so many pages it's ridiculous to care. I'm found easily for more specific terms such as "eft weight loss," and "nlp weight loss," but my primary lead-in page is my
before after weight loss pictures page, since that is what people apparently type in the Google search box.
So once a new set of eyeballs land on that page, what happens next is what matters Do they look and leave or do they look and get interested? That's my job: convert a viewer into a visitor, then into a frequent visitor and possibly a client. So when they say "Content is King," I think it means far more than just words on a page. If you don't have a balance between content and
SEO, you may not be found in the search engines, or your site may be found but not convert, which is just as disappointing.
Kathryn