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Originally Posted by DCrux
One site used a beautiful flash animation on the theme "balance," never to mention it again in word or deed. A web design site has a photo of a tree in the layout. Why? Why not. As common as this is, the message sent is "why not" and "me too." A coherent site can discuss how their business philosophy is about balance. Web design can readily be related to a tree.
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Agreed, except that there are way too many sites out there that just stick an animation or an image into a site (or marketing copy) for no reason at all.
Personally, I'd rather see a recommendation that says "don't use an image that doesn't directly relate to the products/services being offered".
Even the web design example, as much as it isn't a quantum leap, isn't a leap that everyone would make. If the connection has to be explained, the image isn't working.