One correction: CMS can also be used to bridge barriers betweeen silos.

As for reporting/analytics, that was my point with the sales materials. By talking about the end use, I hope to do what many pushing the technology don't.

Another idea is the one of information architecture. Most people still do not realize information doesn't just drop out of computers. There are techniques like information architecture which can help organize content so you can find it when you want it.

When these get neglected we get more new installs, but the same old problems.