I agree whole heartedly.
Also want to add something - reporting....drawing reports from the information gathered is a crucial element.
In my experience at this stage a lot of people do not know what CMS is, especially clients. They think it is only a means to dynamically update their content.
Websites are work! - that is one of the first things I tell clients.
Do not even think of getting a web site if you do not have content.
Second thing I ask is what is it that they want to update and how often?
Most of them back off and say - no, it is just news or some specs that needs to be changed every now and then.
For news I give them a blog. For updates on content once in three months or so they get a static site because it is not justified to give a CMS to a client that is starting out with their web site.
Normally these guys don't have budgets.
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