Hah, so far I'm the only one who voted "no"!

My reason? I just don't think it's that simple. Yes, good content is incredibly important on a website but there are so many other factors that affect ranking, traffic, etc.

Unfortunately the use of content on websites is being abused too. Copywriters are jumping with joy at the amount of work they are being fed, even though they are writing primarily for search engines, and not people.

Is content important? Absolutly. Is it king? The question is much too simplified, and choosing "yes" or "no" to me, aren't adequate choices.

Cheers.

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