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Originally Posted by JKomp
People understand that they aren't best placed to design their own site and hire web designers, however, people are reluctant to hire copywriters even if it would mean a better ROI.
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How true. Spend 5k on design and website building and then fill it with cheap, lousy copy ... "just scan in our company brochure, this will suffice".
Same applies to pictures. Since everyone owns a digital camera, in most cases you get crappy, absolutly amateurish photographs, and the proud photographer states "It is a Koxon X11 with tachyon filter - amazing, isn't it? And I even enhanced them with photoshop!"
Todays credo seems to be that it suffices to own the hardware/software to be a master.
faglork