In some ways you might be right. We all know there is a lot of junk out there. However, the web has to cater to everyone's needs and therefore one person's paradise might be another's rubbish tip. Having said that, I have found since the arrival of Google adsense a lot of very poor content sites have sprung up (in breach of ToS) - this is something Google seems to be taking more and more seriously - So perhaps quality of content will improve.
Sites should certainly invest a little more into their content. People understand that they aren't best placed to design their own site and hire web designers, however, people are reluctant to hire copywriters even if it would mean a better ROI.
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